Do a short film promotion? It’s like selling melons and vegetables in the countryside. You have to find a way to get people’s attention. It’s easy to say, but it takes some thought. I’ll tell you what steps to take to promote the short film.
1. build a website, don’t be afraid of trouble.
First of all, if you want people to know about your short film, you’d better build a small website. What about this website? It doesn’t need to be advanced, but you can’t run away with a simple introduction and a piece of film. Think about it, people can see the information of your film by searching online, how nice! When you make a website, you have to put the film name and keywords in it, so that people can see you when they search. It’s like putting a sign in the ground, so people should see it at a glance.
2. Boom on social media
Next, it is social media, which is something that people in the city can’t live without now! Send the trailer, poster and tidbits of your short film, and ask someone to forward it as much as possible. Try Weibo, Facebook and Instagram, and let people know that your short film exists. Remember to use labels, such as # short film title and # movie, and use all the things related to the film as much as possible, so that people can see your film by casually searching for things related to movies.
3. Find a famous person to support you.
Some people shout “celebrity” when they see it. They take a photo and say something, which is more useful than saying ten sentences ourselves! Just ask those online celebrity and little celebrities to watch your short film. If you really like it, ask them to say something for you, or make a short video to praise your film. This is called borrowing power! At that time, you can forward their recommendations on various platforms and attract more viewers.
Put more flowers to arouse people’s curiosity.
What about your short film? It’s not long either, so, put out some key flowers and posters and hook people up. Some people can’t help reading after reading the beginning. It’s best to pick those funny, touching and surprising scenes, so that people can’t help but want to see the positive film just by watching the flowers.
5. Local activities, film festivals, and strolls.
If your short film is really good, take part in some local activities and film festivals everywhere. Is the market lively? The film festival is similar to that. Your film will participate in a solo exhibition, and at least someone will watch it, regardless of whether you win the prize or not. In this way, even in our local area, others will have heard your film.
6. Talk to more people and have a word of mouth.
Don’t underestimate the power of chatting! Yourself, mention your film to everyone, your relatives and friends, and those who like to watch movies. You can talk about it. Some people feel good after reading it, and naturally they will tell others, so it will spread. This is a good trick that doesn’t cost money.
7. Don’t worry, stick to promotion every day
Finally, it will not take a while to publicize this matter. Look at those big movie promotions and send something new every day. You have to do the same. Send some short films on various platforms every day, update some news and give the audience some expectations. After a long time, the audience will gradually become interested when they meet familiar faces.
In the final analysis, this short film propaganda is no different from selling vegetables in the countryside, and it pays attention to a heart. You spend more time and thought, and everyone will pay more attention later. Step by step, I’m not afraid that no one will know about your film.
Tags：[short film promotion, promote short film, film marketing, short film marketing, social media film promotion]
