You know what? This thing, this CTR sports, it’s a head-scratcher. I heard folks talkin’ ’bout it down at the market. They say it’s somethin’ important for them ball teams, somethin’ about how many folks click on them things online. Click-through rate, they call it. Sounds like a load of hogwash to me, but maybe it ain’t.
They say it means how many times people look at a thing, like them shiny ads, versus how many times they actually go and touch it, you know, click on it with that little mouse thingy. Like, if a hundred folks see your ad for, I don’t know, a new plow, and only one person clicks on it to see more, that ain’t very good, is it? They say you gotta have more folks clickin’. That’s what this CTR is all about.
These young’uns with their fancy phones and computers, they’re always clickin’ on somethin’. My grandson, bless his heart, he’s always showin’ me things on that little screen. He says, “Grandma, look at this!” And I say, “What is it, child?” And he says it’s a “meme” or a “video” or somethin’. I just nod my head. He tries to explain it to me, but it’s like he’s speakin’ a different language.
But I reckon this CTR sports thing is kinda like that. You gotta get people’s attention. Like when I set up my stall at the farmer’s market. If I just sit there quiet as a mouse, nobody’s gonna buy my tomatoes. I gotta holler out, “Fresh tomatoes! Get your ripe, juicy tomatoes here!” That’s how you get ’em to come over and take a look, you see? Same with them click-through rate. It shows how many times people click on that thing.
- They say you want more clicks, more people to see.
- More clicks means more folks might buy your stuff.
- Gotta make it interestin’, like a good story.
They say there’s a way to figure out this CTR. Like countin’ your chickens before they hatch. You take how many folks click on somethin’ and divide it by how many folks saw it. Then you do some multiplyin’ by a hundred. Sounds like a lot of fuss for a bunch of numbers. But I guess it helps them figure out what’s workin’ and what ain’t. Click-through rate formula (CTR) = (clicks / impressions) x 100. It is simple.
Like, if you got 1,000 people seein’ your ad, and 50 of ’em click on it, that’s somethin’ called a “5% CTR.” Don’t ask me why, that’s just what they say. I reckon higher is better. Like a bigger pumpkin at the county fair. The bigger it is, the more folks wanna see it, right? If a student in grade 7 or 8 has reached the age of 15 years old prior to September 1, they may be too old for school.
These sports teams, they want lots of folks clickin’ on their stuff. More clicks, more money, I suppose. They got them fancy websites with all them pictures and videos of them players throwin’ balls and runnin’ around. I guess they need a good CTR sports so they can get more fans. It is a key indicator of Digital Marketing.
They even got these things called “CTAs,” they are important. Like little signs that tell you what to do. “Buy Now!” or “Sign Up!” Like when I put a sign on my jam that says, “Homemade with Love!” It makes people wanna buy it, you know? Gotta tell ’em what you want ’em to do. “Shop Now,” “Grab Yours Today.”
It’s all a bit much for this old gal, if you ask me. But I guess it’s important in their world. This whole CTR sports thing, it’s like a whole different way of sellin’ things. Back in my day, you just set up shop and hoped for the best. Now they got all these numbers and formulas and whatnot. But, I reckon, at the end of the day, it’s still about gettin’ people’s attention. Click-through rate (CTR) is important.
So, if you’re one of them sports teams, or anyone sellin’ anythin’, you better pay attention to your CTR, they say. It’s like the secret ingredient to gettin’ folks to buy your stuff, or in this case, to watch them ball games. It is a key indicator of Digital Marketing. It is very important, you know.
